In the Middle: Spirituality Page 2 I Evidence: Post-op massage Page 26
Dental: Palate repairs Page 27 I Surgical: Recumbency Page 30 I Business: Bad words Page 31
LEADER FOR VETERINARY
PRACTICE AND BUSINESS
bans ear cropping
Ups and downs of
DIY wellness plans
A working vacation took Veterinary Practice News columnist Phil Zelt- zman and Pennsylvania colleague
Greg Leck to China, where they made more
than a few discoveries.
The veterinarians were transported from
the busy streets of Shanghai and Beijing to
exotic markets where crickets stand little
chance of survival to prized tourist destina-
tions like the Great Wall to an animal hos-
pital and a veterinary college that could be
straight out of the United States.
Check out Dr. Zeltzman’s photo report on
pages 24 and 25.
A vet adventure MADE IN CHINA
December 2015 Volume 27/Number 12 www.VeterinaryPracticeNews.com
ANIMAL MEDICAL CEN TER
Pet drug sales stay strong
as vets capture 59% share
Drugs, Page 12
By Ken Niedziela, Veterinary Practice News
U.S. sales of pet medications are forecast to reach $7.02 billion this year, a 6. 9 percent jump from 2014, according to the market research firm Packaged Facts.
The newly released report “Pet Medications in the U.S., 4th
Edition” calculated that sales of prescription and over-the-counter
drugs by veterinary hospitals and Internet and brick-and-mortar
retailers should rise to nearly $9 bil-
lion by 2019. T H I R T
I n today’s environment of ever-larger veterinary prac- tices, corporate ownership
and increasing levels of specialization, the idea that a
rewarding and progressive
practice can be conducted
on a far smaller scale may seem
antithetical to some.
However, in spite of similar trends, small practices are
something of the norm in equine medicine.
According to a 2011 American Association of Equine Practitioners membership survey, approximately 40 percent of
equine veterinarians practice alone and 24 percent with one
or two other practitioners. And there’s no reason to think that
the pattern couldn’t spread to small animal medicine as well.
Mobile, Page 38
Thinking about going mobile?
Here are some things to consider.
By David W. Ramey, DVM
For Veterinary Practice News
A surgeon and a student perform
abdominal surgery at the China
Agricultural University Veterinary
In the driver’s seat