Veterinary regenerative medicine is gaining favor across the U.S. and abroad as a valuable tool in
clinics’ toolbox. Shifting treatment paradigms offer advantages for both pet owners and veterinarians.
It is no secret that big-box stores and online sources have increased competition for certain basic and
extended-care options. According to the CJ Associates
citation in a 2012 Veterinary Information
Network article, the five consultants interviewed advised veterinarians not
to lower fees, a strategy that on its
own seldom boosts traffic enough
to deliver a net increase in profits.
Instead, they said, veterinarians
should think strategically about
how to drive sales off high-margin
products and services, and look at
ways to expand the scope of services they offer.
More veterinary clinics are looking
to expand their services to hospital-based
treatments. Procedure-based revenue options
that provide efficacy to the patient can protect bottom
lines for years to come. Regenerative medicine can be
a driving force in the small-animal segment as a catalyst to do so.
As of January 2014, more than 3,000 North American
veterinarians are certified to use MediVet's regenerative
medicine program. MediVet offers tools to make adoption of regenerative medicine turn-key ready.
Stem cells are the body’s own repair system. Autol-ogous sources and applications of stem cells are safe.
This means that the application’s therapeutic advantage
far exceeds the 10 to 15 minutes of anesthesia time risk.
Veterinarians are experiencing great clinical outcomes across the country. And the integration of
platelet-rich plasma, or PRP, into a clinic provides
cutting-edge technology that is also procedure based.
These simple incorporations can protect a practice’s
Figure A depicts the tangible costs associated
with maintaining an animal with osteoarthritis for
one year. Consider this chart and other determining
factors when looking to expand your services in al-ready-served segments.
When life interferes, whether in human or animal
health, no individual truly is excited to spend money
on medical expenses. One veterinarian ex-
plains it this way:
“If the focus was only on what clients
wanted to pay for, we would not exist
as a business or profession. Nobody
wants to pay for healthcare. Rather,
focus on the medicine, the patient
and the client service. It’s that sim-
ple. If you believe that a treatment,
test or procedure will help the pa-
tient, then recommend it as if you re-
ally mean it. Don’t let the cost dictate
The good news is that with recent inno-
vations, treatment costs have been cut in half
from previous stem cell technologies.
Expanding treatment options can be exciting for your
entire staff. Regenerative medicine is highly driven by
technicians and allows them to take part in the process.
Such participation is invigorating to staff; sometimes
the importance of having the entire staff educated on
various services is overlooked by clinic managers.
Incorporating regenerative medicine allows for that
full clinic buy-in.
MediVet's Partnership Hospital Program offers
tools to guide you and your staff into successful adoption of regenerative medicine:
; A regenerative medicine business plan
; On-site consulting and small group sales training
; iPad with educational applications
; Branded gifts to give your patients
; Pet owner education evenings
; Media and public relations outreach
; Stem cell educational webinars for staff
; Website and Facebook support
; Website resources
; On-hold messages
; Client education literature and posters
; Client referral forms
The key indicator for top-producing clinics is not
always demographics; rather, it is the confidence to
render services that they specialize in, and bring ther-
apeutic value to their patients.
Figure B, illustrates the costs involved in addition to
the cost of goods or MediVet treatment kits, which are
available at $595 and $895, depending on treatment
protocols. The total retail price of the procedure is up
to each clinic; an average charge ranges from $1,800 to
$2,400 per initial harvest and treatment.
One of our programs aims to make the choice and
investment an easy decision for owners. A fat sample
rich in stem cells can be collected during an already
scheduled spay or neuter procedure on a young animal. This not only leads to financial savings to the
client, but also reduces complications associated with
anesthesia in the animal’s later years and maximizes
the vitality of increased cell yields. This opens the potential means for life-changing care in the future.
Many dogs and cats suffer from diseases and ailments as they age. When owners bank cells now, they
save money later. The banked cells have a history of
high yields stored in our lab. This service has been
especially popular with owners of larger breed dogs
susceptible to joint issues as owners plan for future
helps patients, bottom line
Case study: Holly
Holly is a 4-year-old Doberman seen at Adobe An-
imal Hospital in Scottsdale, Ariz., after three surgeries
for a torn anterior cruciate ligament in her left rear leg
and a partial ACL tear in her right rear leg.
She struggled to sit and get up and down. Her rear
limbs were both quite
stiff, and her limp was
After her stem cell
procedure, she improved greatly. She is
able to run and play
with her housemate
again, she is getting
up and down better, and the owners
report that she is
much more alert
In addition, Holly’s treatment brought another re-
markable benefit, said Adobe Animal Hospital veter-
inarian Thomas Newland, DVM. ( www.adobeanimal
Before her stem cell procedure, Holly was on two
medications for urinary incontinence. If she missed
even a single dose, she would involuntarily leak urine.
It has now been over a year since the procedure, and
there has been no leaking of urine, even though Holly
is no longer on any medications for incontinence.
By MediVet America
A LOOK AT THE NUMBERS
Calculating care costs:
Here's a look at annual revenue derived
from treatment of a dog with arthritis.
Pain control – NSAIDS - 60 to 80lb. dog $5–6/day
Joint supplements – GSA, fish oil $1–2/day
Therapeutic diet $2–3/day
Semiannual liver – blood chems $60–120/2x year
Chiropractic/acupuncture treatments $30–50/6x year
Total $3,220 – $4,555
PROCEDURE CLINIC COST COST TO CLIENT
Bloodwork $20 $150
Celiotomy $75 $500
Radiographs $20 $160
Technician time $60 $100
Doctor time $100 $300
Total $275 $1,210
20 gram adipose $595 $595
40 gram adipose $895 $895
Total variable cost per
patient with 20 gram $870 $1,805
Total variable cost per
patient with 40 gram $1,170 $2,105
Figure A: Traditional treatment costs Figure B: Stem cell therapy costs
The tangible costs of osteoarthritis care
This Education Center article was underwritten by
MediVet-America of Nicholasville, Ky.