Every day in a veterinary clinic brings new challenges and opportunities—
and a variety of clients and
pets with personalities each
unique as the next. Some days
you feel you don’t know what
will walk through the door.
Here are true stories of
some of the most interest-
ing, embarrassing, relatable
encounters that veterinary
teams have ever been part of.
LEADER FOR VETERINARY
PRACTICE AND BUSINESS
Alice at Large:
A 1 4 - y e a r - o l d L h a s a Apso cross showed no
signs of cognitive dysfunction until stress began to
creep into his home.
First, his owner was hospitalized for a period, so a
dog sitter showed up. Then
the other dog in the house-
Client communication is an important part of what we do daily as veterinarians. When a cancer diagnosis has been made,
this communication can be challenging in many respects due to
the emotional shock of diagnosis, preconceived notions about cancer and cancer therapy, and difficulty with end-of-life discussions.
Some additions to our communication tools can help ease the
struggle of these challenging conversations.
The Cancer Diagnosis
When cancer is highly suspected or confirmed, a veterinarian
must deliver the news to a client who may be in shock from the
DVM, Dipl. ACVIM
hold died. By that time the Lha-
sa Apso was becoming needier
and was experiencing sensory
issues and apparent deafness.
Cognitive, Page 30
Cancer, Page 22
By Stephanie Duncan
For Veterinary Practice News
August 2016 Volume 28/Number 8 www.VeterinaryPracticeNews.com
“A gentleman brought in an older Basset
hound one day, and he was in his overalls, boots
and no shirt. He wanted her to be checked for
ticks, but as I was bringing her into the back, he
followed, asking if I could check him for ticks,
too. I was mortified, and the only polite thing
I could think of saying is that because we’re a
veterinary clinic, we treat things with tails, so
unfortunately I couldn’t help.” – JULIE E., CVT
Clients, Page 26
By Don Jergler
For Veterinary Practice News
HOW TO TALK
to clients about
In the Middle: Say, ‘I don’t know’ Page 2 I Surgical: Enucleation Page 27
Evidence-based Medicine: Opioid addiction Page 34 I Business: Day admissions Page 37
*Bravecto kills ;eas, prevents ;ea infestations, and kills ticks (black-legged tick, American dog tick, and brown dog tick) for 12 weeks. Bravecto also kills lone star ticks for 8 weeks.
IMPORTANT SAFETY INFORMATION: The most common adverse reactions recorded in clinical trials were vomiting, decreased appetite, diarrhea, lethargy, polydipsia, and ;atulence. Bravecto has not been
shown to be effective for 12-weeks’ duration in puppies less than 6 months of age. Bravecto is not effective against lone star ticks beyond 8 weeks after dosing.
References: 1. Bravecto [prescribing information]. Summit, NJ: Merck Animal Health; 2014. 2. Rohdich N, Roepke RKA, Zschiesche E. A randomized, blinded, controlled and
multi-centered ;eld study comparing the ef;cacy and safety of Bravecto TM (;uralaner) against Frontline TM (;pronil) in ;ea- and tick-infested dogs. Parasit Vectors. 2014;7:83.
3. Freedom of Information Summary, NADA 141-426. Approved May 15, 2014.
Please see Brief Summary on following page.
• Longest length of protection in a chew—up to 12 weeks 1*
• Less frequent dosing to allow for fewer potential gaps in protection1, 2
• Revolutionary technology with proven safety and ef;cacy1, 3
Learn more at BravectoVets.com
Copyright © 2016 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved. US/BRV/0616/0060
BRAVECTO® for your clinic.
YOU WANT BETTER COMPLIANCE.
THEY WANT BETTER FLEA AND